Zipper Range
SankalpaBlack GoldChandanChampaKasturiKeshari NandanLoban
Our fullest wardrobe of scents, sealed fresh in a zipper pouch — a fragrance for every mood of worship.
Experience divine purity
ॐThe smoke that carries your prayer — and nothing else.
Charcoal-free natural agarbatti, handcrafted in Pune. Real resins, pure oils, and a clean flame for a clean prayer — morning aarti to festival night.
0%
Charcoal
98%
Women-made
6
Devotional ranges
Pune
Handcrafted in
Light one at dawn. शुद्धि — let the day begin clean.
Clean smoke, clean prayer
Charcoal is what most incense hides. We simply left it out.
Ordinary agarbatti burns on a charcoal core — the black soot you scrub off your mandir wall. Ours doesn't. Every stick is built on natural resins and pure oils, so what rises is fragrance and devotion, not smoke you'd rather not breathe.
100% charcoal-free
No black core, no soot on the shrine. The stick burns on natural resin, the way incense was made before shortcuts.
Natural resins & pure oils
Real botanical ingredients, quality-tested in-house. Grounding sandalwood, flora and traditional loban — scents that settle a room.
Safe for people, pets & planet
100% safe to breathe at home. No animal testing, no child labour — eco-friendly from the raw material to the last curl of smoke.
The collections
Six ranges, each named for the prayer it keeps.
From the everyday Economy batti to premium pet jars, every range carries names devotees already know by heart — सङ्कल्प Sankalpa, Morya, Jay Ambe, Keshari Nandan.
Flora Masala
ShivamDatta GuruMauliSwami Heena
Traditional wet-masala sticks, rolled by hand — deep, grounding smoke for daily pooja and meditation.
Economy Range
VasudevMahakumbhChhavaPanadiNatural GoldNatural Kewada
The value pack for homes and temples that light incense every single day — charcoal-free at an everyday price.
Premium Pet Jars
Jay AmbePalaash Woods
Long-burning premium sticks in a reusable jar — the range you keep on the mandir shelf and give at festivals.
Dhoop Collection
Loban Dhoop
Traditional dhoop cups — the thick, resinous loban smoke of a temple aarti, with no bamboo stick at all.
Roll Pack & Patti Pouch
RoseMorya
Bulk refills for the regulars — the same charcoal-free sticks, packed for the shelf that never stays full.
Made by her hands
Ninety-eight in a hundred of us are women.
Annai Essentials is rolled, tested and packed almost entirely by women — a workshop in Pune where a steady craft becomes a steady livelihood. Every stick you light was made by someone building her own future.
Partner with us98%
Women in our workforce
For every occasion
From the morning diya to Diwali, Ganesh Chaturthi and every festival between.
Stocking up for a festival, a temple, or a store shelf? Tell us the range and quantity — we'll put together a charcoal-free order that's ready when the season is.
Plan a festival order
Talk to Annai
Bring charcoal-free devotion to your shelf.
Homes, temples, gift shops and distributors — we supply across ranges and quantities, straight from the Pune workshop.
- +91 96736 94689
- annai.essence@gmail.com
- Vikas Nagar, Dehuroad, PCMC, Pune 412101
Wholesale & festival enquiry
Send the range, fragrances and quantity you need. We'll reply with availability and pricing — no account, no obligation.
Enquire on WhatsApp Email instead
Follow the smoke on social.
New fragrances, festival packs and the women behind them — we share the day-to-day on our channels. Tap through to the real profiles.
Links go to the brand's official channels. Handles shown as declared on annaiessentials.com.